Not being able to finish a level stinks, but resist the temptation to spend coins to continue. This is fine if you're stuck, but there are usually more beneficial moves to make if you can find them on your own. Sometimes if you take too long to make a move, the game will cause a couple of drinks on the board to wiggle in an attempt to suggest a solution. Get used to what creates what and use that to your advantage. Four in a row (horizontally or vertically) will produce a bottle that clears entire rows or columns, two-by-two creates a molotov cocktail that will clear out one goal-specific tile, and so on. Different matches produce different power-ups.Remember what you need to do and don't get sidetracked. Some mix things up a bit by needing specific sections of the board cleared or tasking you with collecting condoms (yes really).
Most levels will require matching specific drinks (and sometimes food) in specific amounts in order to satisfy various orders.